The Amazonification of Healthcare

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“The digital age is no longer about just the product – it’s equally about the customer experience.

In turn, businesses are competing on their ability to deliver quantifiable results to empowered consumers, who are:

  • Informed
  • Proactive
  • Demanding
  • Discerning
  • Cost-conscious

Naturally, empowered consumers have high expectations of the services and brands they choose to integrate into their lives – and Amazon’s buying experience, which is ultra-fast, convenient, innovative, and driven by user reviews, is the perfect example of this trend in action.

This “Amazonification effect” is transforming every industry from retail to finance – and the healthcare industry is now set to change forever for both consumers and businesses.”

I DON’T KNOW IF I’M PRIMED FOR THIS?

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